Bethenny Frankel, reality star turned businesswoman, has successfully taken her entrepreneurship and sold it to a major organization. Skinnygirl, a Frankel's brand of low calorie cocktails, was acquired in a purchase made by Fortune Brands Incorporated.
Despite selling the company, Bethenny Frankel will remain on hand for the organization to help with design, collaboration and marketing efforts.
Launched in 2009, Skinnygirl was created by Bethenny Frankel and David Kanbar.
Financial details of the acquisition were not immediately disclosed.
Credit: Online Journal
No comments:
Post a Comment